01
Results that look intentional
Your work stops looking lucky. You can point at any part of it and say exactly which decision made it happen.
Professional color education · Every client formula
Color with certainty.
Not with hope.
Professional hair color education from Ida Gunell, and one calm place for every client formula. Learn the thinking behind the technique, then walk in already knowing how the appointment ends.
14 days free 1–6 minute lessons Complete client services Works with any color line
Your progress
12 lessons watched
Last saved
Roots · 7N + 7.1
Client history updated
01
Learn
The moment a technique finally makes sense — and you feel yourself stop bracing for it.
02
Apply
You take a real plan into the chair instead of improvising your way through the appointment.
03
Remember
The client comes back and you already know what worked. They can tell.
What actually changes
The technique was never the hard part. The deciding was.
Most colorists do not need another tutorial. They need to stop re-deciding the same things with a client watching — and to feel the appointment settle before it has even started.
02
An end to overthinking
Placement, formula and game plan stop being the part you dread and become the part you are fastest at.
03
Speed that costs you nothing
You move quicker because you are no longer rethinking the whole service halfway through it.
04
Blonding and dimension, all the way through
Watch complete client services, including the small decisions a thirty-second clip always leaves out.
05
The why, not only the how
Understand the principle and you can bend it around the hair actually in front of you, not the hair in the video.
06
One library instead of forty saved reels
The answer stays where you left it — on the salon floor at 11am or on the sofa at 10pm.
Built behind the chair
Nothing here was taught before it was tested on a real client.
Blondr is not theory recorded in a studio. Every technique, consultation and formula comes out of Ida’s own working days — real clients, real color history, real time pressure.
Nordic clients are demanding in a very specific way. They want blonde that looks like it happened on its own, and that still holds up four months later. That is the standard everything in Blondr is measured against.
And when a client’s hair forces the method to change, the lesson changes with it. This is education that keeps moving, because the chair keeps moving.
Blondr in your salon day
Two things you keep doing the hard way.
Learning happens on your own time, and the formula ends up on a scrap of paper. Blondr puts both in the same place, so what you learn on Tuesday is still with you when she returns in October.
Blondr Education
Understand the why, and the how stops being frightening.
Short lessons for the ten minutes between clients. Complete services for the evenings you want to go deeper. Learning paths for when you want someone to tell you what comes next.
Client formula app
Never squint at your own handwriting again.
Every client, every visit, every formula in a history you can actually search — whatever color line you work with.
SSofie N.Roots · 7N + 7.1today
EEmma L.Balayage + glossJul 12
MMaja D.Face frameJun 28
From your first foil to the work you used to refer out.
Begin with Blondr Basics, then grow through placement, consultation, correction and creative technique — at the pace your week allows.
Explore the educationMade for the ten minutes you actually have.
Learn one useful thing while a color develops, then pick it up again on the train home. Phone, tablet or laptop — it remembers where you stopped.
1–6minutes
Ida Gunell
Colorist · Aveda Master Educator
The colorist teaching you
Color theory before color charts.
Aveda shaped how Ida thinks about hair, craft and teaching. In Blondr she turns that into principles you can carry into any professional color line — and into the head of hair in front of you right now.
Read the canvas before you reach for a product
Protect the hair’s integrity the whole way through
Adapt the technique to the client, never the reverse
Why we made Blondr
We built this because we needed it ourselves.
In a perfect week you remember every formula and there is time to learn something new. In a real week the book is full, the next client is already at the door, and last time’s formula is somewhere between a paper scrap and a note on your phone.
Ida and Tommy made Blondr for the real week. Expert education that fits inside a working day, and one place to keep the things you never want to guess at twice.
Ida
Colorist and Aveda Master Educator
Tommy
Hairdresser, salon owner and developer
Before you start
Frequently asked questions
What is Blondr?
Blondr is a professional hair color education platform with a client formula app built into it. Colorist and Aveda Master Educator Ida Gunell teaches technique, formulation and complete client services, and you save every formula, timing and result alongside the learning.
Who is Blondr for?
Blondr is made for working hair professionals: salon colorists, freelance stylists, apprentices and whole salon teams who want one shared professional language for color.
Do I have to use a specific color brand?
No. Blondr teaches brand-independent color theory and technique, and the formula app records any professional product line. Always follow the manufacturer instructions and safety guidance for the products you actually use.
How long are the lessons?
Most technique lessons run one to six minutes so they fit between two clients. Complete client services are longer and follow a full appointment from consultation through to the finished result.
Can I use Blondr on my phone?
Yes. Blondr runs on iPhone and in any browser, and your progress and client formulas stay in sync across both.
What does Blondr cost?
Blondr is 129 kr per month or 1 290 kr per year, and both plans start with a 14-day free trial. Prices include 25% Norwegian VAT, and every billing period comes with a business invoice.
Simple pricing
One subscription. Everything inside.
Built for independent hairdressers and salon teams. Start with 14 days free — long enough to take a lesson into a real appointment and feel the difference. Payment and business invoices are handled securely by Stripe.
Monthly
129 kr/month
14 days free
Full access, month by month, with nothing to commit to.
- Every lesson, service and learning path
- Client and formula history for any color line
- Access on web and iPhone
- Stripe invoice for your business
Annual
1 290 kr/year
14 days free
The same full access, with two months back in your pocket.
- Every lesson, service and learning path
- Client and formula history for any color line
- Access on web and iPhone
- Stripe invoice for your business
Prices include 25% Norwegian VAT. Cancel before the trial ends to avoid being charged.
Secure Stripe Checkout · Business invoice for every billing period · Access on web and iPhone
Learn it. Use it. Never lose it.
Professional color education and every client formula, in one place. Fourteen days free — take it into your next appointment and see.
Start free trial