01
Foundation
Master your craft.
Technical knowledge, colour theory and hair chemistry create the foundation for everything else.
Ida Gunell · colourist & educator
Effortless is never accidental.
“You may not be able to pinpoint exactly what makes the hair exceptional. You just know that it is.”
Knowledge. Craftsmanship. Attention to detail.
Aveda Colour, Nordics
11+ years educating
Craftsmanship
Effortless colour is built in the details.
Scandinavian design is defined by craftsmanship, functionality, restraint and attention to detail. Ida approaches hair colour in much the same way.
Every placement should have a purpose. Every formula should have a reason. Every detail should contribute to the final result.
The goal is hair that makes someone turn around in the street without being able to pinpoint exactly why. The technique disappears. What remains is balance, movement, tone, dimension and an effortless sense of luxury.
“You shouldn’t see the technique. You should see incredible hair.”
The colourist
Built on understanding. Refined through detail.
For more than 11 years, Ida Gunell has worked with Aveda Colour across Sweden, Norway and Denmark, helping build and develop the Nordic colour market while remaining an active salon colourist.
Her education begins where great colour begins: with a strong technical foundation. Colour theory, hair chemistry and an understanding of how different hair behaves create the confidence to solve problems — not simply repeat techniques.
Still working behind the chair, Ida teaches what is relevant in real salon life: when a design should take 30 minutes, when it deserves two hours, and how to make every decision count.
“I don’t want to teach you my technique. I want to teach you why it works — so one day you won’t need it.”
The philosophy
Four principles. One way of thinking.
02
Understanding
Know the why.
Don’t simply learn what to do. Understand why it works — and when it doesn’t.
03
Craftsmanship
Details make the difference.
Precision, intention and attention to detail turn good colour into exceptional colour.
04
Freedom
Create your own how.
When the foundation is strong enough, you stop depending on techniques and start designing your own solutions.
“Don’t collect techniques. Collect understanding.”
Masterclasses
Education built for the salon.
01
Blonde in 30
Maximum impact. Minimum application time.
02
The Scandinavian Colour Code
The craftsmanship behind effortless colour.
03
Think Like a Colourist
Foundation. Correction. Colour design.
“The goal isn’t another technique. It’s becoming a stronger colourist.”
01 / Masterclass
Blonde in 30
Maximum impact. Minimum application time.
Beautiful blonde work does not always require endless foils or hours of application. Blonde in 30 is built around one principle: efficiency should come from knowledge — not shortcuts.
Learn how to analyse the guest, identify where colour creates the greatest visual impact and build a strategic blonde design that can be applied in approximately 30 minutes.
You’ll learn
- Strategic placement for brightness, dimension and movement
- How to prioritise the areas that matter
- How to adapt to density, texture, haircut and starting point
- When efficiency works — and when the hair needs more
“Do less — but make every foil count.”
02 / Masterclass
The Scandinavian Colour Code
The craftsmanship behind effortless colour.
What makes colour feel expensive, soft and effortless is rarely one technique. It is the combination of placement, proportion, negative space, tonal control, dimension and restraint.
This class explores Ida’s most reliable salon-tested techniques alongside the design principles behind them — so colourists learn not only how to recreate a placement, but how to understand, adapt and refine it.
You’ll learn
- Soft, dimensional, expensive-looking colour
- Seamless transitions and strategic negative space
- How placement controls brightness, depth and movement
- When not to colour — and why restraint matters
“Great colour is considered, never overworked.”
03 / Advanced masterclass
Think Like a Colourist
Foundation. Correction. Colour design.
This is not a class about one look. It is about becoming the colourist who knows how to create any look.
Through deep technical foundations, colour analysis and 13 essential techniques and design tools, Ida teaches colourists to move beyond “Which technique should I use?” and towards “What does this hair need me to do?”
Colour correction sits at the heart of the class: read the hair, identify the problem, understand why it exists and build a logical route to the desired result.
You’ll learn
- Analyse starting points and colour history
- Predict rather than react to colour
- Master 13 essential techniques as design tools
- Combine, adapt and invent applications with confidence
“The goal isn’t another technique. It’s becoming a stronger colourist.”
Why Ida created Blondr
Education should fit the salon day.
A full appointment book leaves little time to search through scattered tutorials, decode a technique or remember what worked months ago. Ida and Tommy created Blondr to connect professional learning with the client history colourists need every day.
Explore the formula appLearn → apply → remember
Master the foundation. Understand the why. Create anything.
About Ida
Frequently asked questions
Who is Ida Gunell?
Ida Gunell is a colourist, hair colour educator and co-founder of Blondr. She has worked with Aveda Colour for more than eleven years across Sweden, Norway and Denmark, helping build and develop the Nordic colour market while remaining an active salon colourist.
What does Ida Gunell teach?
Ida teaches three masterclasses: Blonde in 30 (strategic, time-efficient blonde design), The Scandinavian Colour Code (the craftsmanship behind soft, effortless colour) and Think Like a Colourist (technical foundation, colour correction and colour design).
Is Ida’s education only for Aveda colourists?
No. Her Aveda background shapes her approach, but she teaches transferable colour theory, consultation and design principles that professionals can adapt to their own colour system.
What makes her teaching different?
Ida still works behind the chair, so she teaches what is relevant in real salon life: when a design should take 30 minutes, when it deserves two hours, and how to make every decision count. The aim is understanding rather than copied technique.
How can I learn hair colour with Ida?
Explore Blondr’s online education for concise technique lessons, professional guides and complete learning paths designed to fit around a working salon schedule.
Put Ida’s colour knowledge in your pocket.
Professional hair colour education built for the clients in your chair and the time you actually have.
Explore the education